Video podcasts are a historically underutilized medium, but one has the potential to grow by unlocking a new way to help audiences engage with their favorite podcasts. Just as we’ve built a suite of innovative creation tools for podcasters, and we’re now doing the same for video content. Video-native podcasters will now have access to Spotify’s audience around the world, while audio-native podcasters will be able to start experimenting with video and deliver content that their listeners can engage with more deeply. These are markets with especially strong podcast creator communities that have shown a healthy appetite for new ways to create and experience podcasts. Today, we’re expanding our video podcasting capabilities to creators in Germany, France, Italy, Spain, Brazil, and Mexico. Video podcasts are a perfect opportunity to forge these connections, and our continued investment in the format will result in a better experience for both creators and fans. Just as listeners seek increased opportunities to connect with their favorite content and creators, podcasters want to do the same to connect more deeply with their fans.

Podcasting of all kinds continues to explode, and fans simply can’t get enough of their favorite shows and creators. Listen to this story read aloud in 2 minutes and 20 seconds.

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